School Marketing Blog
Author: Krishnan Unni

Visionary and Live-Wire, Unni is responsible for steering the Pundits into the arena of emerging interactive technologies.

Unni has a Masters in Marketing Management from Jamnalal Bajaj Institute, Bombay. Plus, 30 years’ experience in advertising planning, account management, direct marketing, personal selling and entrepreneurship. 18 years of which are in online marketing alone.

For the last 18 years, at Pigtail Pundits, Unni has been turning customers into brand evangelists for online clients – corporates, professionals and small businesses – both in India as well as in the US and UK. He is an Open Source Software enthusiast, and a keen dabbler in Content Management Systems, Social Networking, and Community Building. 

He loves the challenges of marketing on the Internet. More than anything he loves to share what he knows to clients and colleagues around him. He is a marketing geek, who is dexterous with both technology and communications.

Unni brings to bear on projects at Pigtail Pundits, his rich experience and varied expertise in Account Management and Ideas Marketing. Gleaned at agencies such as Nexus Equity, Raka, Saatchi & Saatchi, and Enterprise Nexus, while working on brands of P&G, Panasonic, Dupont Agro, Hong Kong Bank, The Times of India Group, The Indian Express Group, Indian Oil, UTI, and Hoechst amongst others.

His last assignment was as Associate Account Director at Enterprise Nexus, handling the Bennett Coleman and Shogun Group before he turned 100% renegade adman, electronic marketing evangelist, consultant, writer (with a penchant for “Plus” and “Fair nuff”) and interactive champion.

Unni lives in Mumbai, India with his wife Shyamala and his two sons, Pranav and Prateek.


Posts 1 to 10 of 10

Digital Marketing that Gets Parents to Like Your School.

Here are 5 examples of different digital marketing approaches that you can use to reach out to, and connect with, the parents of prospective student.Invest in a Web Portal for Parents Pages on the website that specifically target parents are very common. But more and more schools are moving forward with this idea, creating fuller microsites or portals to serve the experiences to prospective as well as enrolled students'… View More

Does Your School Need A Digital Makeover? Find out Now!

For colleges and  schools to stand out amongst the vast array of information available online, they need to create a comprehensive digital marketing plan in order to reach potential students in the right place and at the right time.Here are 5 ways schools can get started with their digital marketing plan 1. Create Great Content Great content is an essential factor for both the… View More

International schools - the trends in a growing market

The International school market growthThe International School Consultancy Group, which researches and analyses data on international schools worldwide, predicts that the number of students in international schools will reach six million within the next ten years. It expects the number of international schools to increase from 6000 to 10,000. According to the ISC, there are currently 180 schools planned or under construction,… View More

How to Create Effective Landing Pages for your School

So, whether you’re using landing pages to support enrollment or for development campaigns, keep this article in mind as you aspire to design the very best private school landing pages.A step by step guide is given here to help you make that perfect landing page for your school website. Don’t be afraid of color: Color and contrast can help a lot. Your main goal should be to get people to click on the… View More

Is your school a brand that everyone will remember?

So what is a school brand? Most of us think of brands as logos, taglines and other non-essential factors. Your school brand is the sum of all experiences across all customer points. Think of your school premises, your reception of customers, your teachers, your curriculum and extracurricular activities, your interactions with parents, each an every interaction across media with you by your stakeholders, is your brand… View More

How to use social media effectively to drive more traffic to your school website

Social media is a free, quick and easy communications method. Yet, many education institutions are nervous about using social media channels to further their marketing and communications objectives.School systems need to have a social media strategy promoting their campuses, programs, and advertising for education. The possibilities for school marketing using social media strategy are endless. Here are 5 ways to leverage… View More

6 tips that will take your school website to the top

Here are 6 tips to make your website stand outMake your website easy to use A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community. Educational Websites have a lot of roles to fill. Usability is about enabling a visitor to quickly find what they came for and giving them a smooth experience along the way. Less is… View More

7 things you can do now to raise your school's ranking on Google.

Now, consider where we are today. SEO is a topic that virtually every school marketer is thinking about. Today decision-making process for prospective students has changed. We live in a world where nearly two-thirds of prospective students use Google, Bing or other search engines to choose their undergraduate and graduate programs (and technical programs, too!).Start chipping away at your enrollment roadblocks with 7 immediate… View More

5 ways to leverage Facebook for your school enrollments

Lot of your current and prospective students spend a great deal of time on Facebook. It makes sense therefore to use it as a platform for marketing your school.1. Be Welcoming You would want to have a lively wall, full of comments, posts and discussions, but you don’t want this to be the page that people land on. Create a welcome tab made specifically to greet visitors to the page and encourage them to become fans.… View More

How your School can get on top of Twitter

Twitter’s success is not surprising, given its unique balance of business and personal use and high-quality users.A lot can be accomplished within Twitter's limit of just 140 characters. It’s true that Twitter is what you make of it. Some people publicize their daily activities, some make it about love, some share quotes all day long. Smart people using Twitter for business mix it up. Here are 5 ways to… View More