Facebook is one of the most highly trafficked websites in the world with1.23 billion users. Whether you're seeding or interacting, these are the facts you can't ignore. Used well, Facebook Marketing can be your powerful ally.
Lot of your current and prospective students spend a great deal of time on Facebook. It makes sense therefore to use it as a platform for marketing your school.
1. Be Welcoming
You would want to have a lively wall, full of comments, posts and discussions, but you don’t want this to be the page that people land on. Create a welcome tab made specifically to greet visitors to the page and encourage them to become fans. Welcome text, pictures and videos can all be used to make a good first impression.
2. Create Community Ties Through Content
Once you have branded your page and put up a welcome tab, you need exciting content.Potential students have varied interest and concerns, so your content has to be relevant and address these concerns.
Consider using videos and images as they are great ways to highlight the multitude of great things happening at your school. Remember that the Facebook page is representing your school. Posts and status updates must always be positive and friendly.
3. Advertise Events & Blogs
Offer alumni the opportunity to be guest speakers or guest blogger for the school blog, or a careers event, and link to it via Facebook. Your alumni could then use Facebook to answer questions or help students seeking career advice.
There are many bright and motivated young people who would want to ask questions to previous students, and Facebook provides an excellent platform to do so, especially if it ties into an actual event.
4. Set up your editorial calendar
A pre-planned content calendar will keep you sane with knowing exactly what you want to write about/share on social media and will make you more efficient with the time you set aside for marketing.
5. Change your content mix
If you tend to post many of the same type of updates—asking questions, sharing industry news articles, links to blog posts—and you aren’t seeing a whole lot of engagement, then it's time to freshen up the type of content you share on Facebook.
For some fresh ideas, check out other school's facebook page, blogs or follow experts in the field.
There is no question that social media has become a part of our everyday life. While some schools have been reluctant to embrace the new technology, they have to find a way to address this new form of marketing if they want to emerge as future leaders.
Do you have any other suggestions for a great Facebook page?
Do share them with us in the comments below.