School Marketing Blog

How to Create Effective Landing Pages for your School

Landing pages offer an opportunity to create a site page tied to a campaign (think admission, an event such a as school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.

So, whether you’re using landing pages to support enrollment or for development campaigns, keep this article in mind as you aspire to design the very best private school landing pages.

A step by step guide is given here to help you make that perfect landing page for your school website.

Don’t be afraid of color: Color and contrast can help a lot.

Your main goal should be to get people to click on the Register button.

Ensure the button stands out, choose a deep shade that is in contrast with the background. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color.

The end result is that the button pops out of the screen — the exact effect you want.

Have all roads lead to Rome.

Great landing pages keep careful note of all pathways entering and leaving their page. It’s important that you limit exit points (in this case, hyperlinks) leaving your page. The goal is to funnel visitors down a desired pathway, and if links serve as points of departure from the funnel, they should be used sparingly if not at all..

The beauty of a landing page is that it give you a chance to focus the visitor and direct them to a single action.

On this page, remove the temptation of leaving the page by providing the visitor with two options, which both result in the same thing — registering. There is no point in having too many links that will take the visitor away from your site.

Use white space

Employing white space can call attention to specific elements of the page, such as the headline, brand logos, product image or call to action (CTA). It also makes the text more readable. A photo is always worth a thousand words. Add relevant photos and images to the landing page of your school website. Adding bullet points is a great way to quickly communicate important information and utilize white space.

Provide testimonials

People feel safer doing something only if others have done so first. Volume is a factor here, too, as if there’s an overwhelming number of people who have done it, people’s “fear of missing out” inclination kicks in. Use your numbers.

Test always

The last piece of advice that we will leave you with is this: don’t be afraid to test different styles and approaches.

Try creating two versions of your landing page — send one to group A; the other to group B — and see how they perform. Maybe the one with the blue button performs better than the one with the red? Perhaps two testimonials are more effective than one? You won’t know until you try.

A landing page is a standalone, campaign-specific web page. It’s intent is to get your visitors to complete a single action. Having an organized landing page helps visitors make better sense of your website but also prevents you from wasting valuable information on a page ordinarily reserved for introductions. Go create an awesome landing using these guidelines.

Did we miss out anything?

What approaches have you taken with your landing pages? Let us know!


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