School Marketing Blog

What should I have on my international school website?

#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.



At times like this, if you don’t have a digital presence, don’t you think your school is missing out?

The answer is an obvious yes!

If you think a get-it-done-in-one-day website and a I’ll-post-whenever-I-feel-like social media pages will get you leads online, you need to think again.

Amidst all the competition, merely having a digital presence is not enough. Your website needs to be user friendly and your social media accounts need to be interactive. It’s also important that you upload content that’s relevant to your brand and audience.

If you are making a website for the first time, it is important that you have the right elements on the website. Even when re-designing, you need to decide what is needed on the new website and what isn’t.

To help you design a website that’s user-friendly and converts your prospects into customers, here are some dos and don’ts.

3 things you should NEVER put on your website

1.Paragraphs that never seem to end

Reading on the computer screen isn’t the easiest thing to do, you’d agree. Extremely long, seemingly never-ending paragraphs make it even more difficult.

To make things simpler, use shorter paragraphs and sentences. This makes reading easier.

This will also ensure that your audience reads everything you have to say.

2.Unless you tell them why, your audience doesn’t care if you are the best in the industry

When writing copy for their website, most people can’t stop bragging about themselves!

Their copy is full of sentences like we are the best in the business and we are committed to excellence like none other. All this, without ever telling the reader why or how.

Unless you tell them how it benefits them, your customers and prospects don’t really care about your achievements.

3.Where’s that sound coming from? *Panic mode on*

When browsing, people usually have multiple tabs open. If music starts playing all of a sudden, it is difficult to figure out which tab it is coming from.

Or, they might be looking at your site at places where loud music is prohibited, like offices or public transport.

NES International’s website has videos that don’t play automatically. If a viewer is interested, they can hit the play button and see what the video is about.

In situations like this, people usually panic and end up closing all the tabs or the browser itself. If that happens, you’ve just lost a prospect.

While these were some basic things that should be kept in mind to make sure you don’t drive away your customers, here are some things your website should have. These 5 simple things will ensure a good user experience for your customers.

 

5 things every international school’s website should have

1.Finding information shouldn’t take forever

Figuring out where to find what on the website shouldn’t make your website visitors tear their hair out.

As a marketer, it is your job to make it as simple as possible for them to find what they’re looking for.

DSB International School’s website is easy to navigate and has a clear call to action on the menu. This makes it simpler for the website visitors to find what they’re looking for.

A hamburger menu, like the one on DSB International School  is a great way of helping the customer know everything that’s there on the website.

2. Pick a colour scheme and stick to it

When picking colours for your website, make sure you stick to a theme. Don’t go overboard and use 10 different shades. It’ll only make your website look amateurish and shabby.

Ideally, pick colours from your logo and use shades of it throughout the website.

NES International School’s website uses shades of 3 colours - yellow, grey and white.

NES International School’s website follows a colour scheme inspired by the brand’s logo. The shades used on the website are yellow, grey and white. This makes the website look sophisticated and like one unit.

3. What are customers saying about your brand?

Have you ever asked parents and students what they think about your school?

Did you know that 84% people trusted online reviews and testimonials as much as personal recommendations?

By not putting client testimonials on your website, you’re letting go of a major opportunity to convert prospects into customers.

If you haven’t asked parents and students for testimonials yet, you should, right now. And if you have, you should certainly use that on your website.

4. Don’t use misleading stock images

For parents and students, visiting your school’s website is similar to visiting your school in person. They expect to see actual pictures of your school on the website.

DSB International is a great example of an IB school that uses actual images on the site.

To make the pictures on the site look better, it is ideal to hire a professional photographer and get high-quality pictures clicked.

5. What next?

Your prospects have seen the website. The liked what they saw. What now?

How do they get in touch with you for any specific queries they might have? How do they contact you if they want to schedule a visit to the school? What do they do if they want to take admission in your school?

Your website should have clear calls to action. The contact form, contact information and enquire about admission buttons should be clearly placed, wherever relevant on the website.

When making a website for your international school, the key is to focus on what parents and students are looking for.

Your website should have answers to all the questions they might have. And getting in touch with you after going through your website shouldn’t be difficult.

Your website is a representation of your school’s values and culture. To create the right first impression on your customers, you must ensure that your website portrays it perfectly.

At Punditam, we’ve mastered the art of making international schools’ websites that are not just user-friendly and optimised for conversion, but also reflect the personality of the school perfectly.

Punditam is brought to you by the fine folks at Pigtail Pundits. We’ve been designing websites and digital marketing strategies for over 20+ years now.

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